What is SEO (Search Engine Optimisation)?
SEO is short for Search Engine Optimisation. SEO is about getting your website ranked highly in a popular search engine such as Google. There are 2 different types of search engine rankings:
- Pay-Per-Click Optimisation
- Organic Search Engine Optimisation
Pay-Per-Click
Pay-Per-Click is paying google to be listed in there sponsored links section for one of your popular search terms that you want to be ranked for. The simple way that Pay-Per-Click works is the more that you pay the higher the position that you will be listed. The Sponsored links section tend to appear as the first 3 links at the top of page one and as a number of links down the right hand side.
Organic Search Engine Optimisation
Everyone wants to be listed in the top 10 position of google organically. To be listed organically for your SEO you will need to rely on the strength of your website. The areas that you will need to look at to strengthen your website is:
- Your content
- The website links in, out and on the website
Why do we need SEO?
If you want to be ranked highly in search engines and want an increased in traffic to your website through other sources like social media, then good Search Engine Optimisation is how to drive more user traffic to your website.
When is a good time to start SEO?
Once you have have created and built your website and have it live on the internet. Start by adding it onto popular directories and search engines. The more links that you create to your website the quicker it will be found.
How do you get SEO onto your website?
You can do this yourself or ask an SEO company to do it for you. To do the SEO yourself the you will need to be confident about adding and updating your own website. If you look at having a company do your SEO for you make sure that you are happy and confident about the company before going forth with them.
Where is the best place to start with SEO?
If you are going to do it yourself then the best place to start is to look at your content and think about what your main key search terms will be and make sure that they are mentioned on the website. For us it is web design glasgow.
Ikon Digital – Digital Marketing
