Link building is a good way of driving new people to your website. Not only that, but as you build more links to your website then the top search engines have more chance of finding your website without you having to add yourself to them. Link building is a vital part of SEO
How the top Search engines work
The best search engines work by following links either through your own website so that they can map it out and index your pages or by following links from another website to your own.
The top search engines are:
- Yahoo
- MSN
- Altavista
- ASK
Each of these search engines uses a crawler to crawl the internet. So if you add your website to say a directory which is already within the crawlers memory then it will soon enough find your website also.
Getting listed
To get yourself listed on a directory all you need to do is search for them and add in your details, but there are different types of directory listings.
Free directory Listing
This is where it is free to add your website and you get to put a small amount of information about your website on the directory also. The biggest free directory is dmoz but it may take a while for your listing to be processed.
Referral Link Back
This type of listing is where you need to put a link back to the website that you want to be listed on. This is where you would create a links page on your website and place all your link backs. Some directories want to be listed on your home page.
Paid Directory Listing
This is where you have to pay to be added into the directory. Some directories often offer a referral link back to their website so that you don’t have to pay just put a link on your own website.
Blog Directory
If you have a blog on your website or your website is a blog then it would be worth while adding it to some blog directories as they only accept blogs. Some of the sites will give your blog a rating so you can see how popular your blog actually is.
Social Networks
Social networking sites are a good way to make a link to your own page and can help drive more people to your website without too much effort, but this does mean creating the time to spend on the social network website so that it is kept up-to-date.
The Donts for Link Building
Search engines like Google are starting to crack down on website that does link spamming. This you could have many reciprocal links to your website. This is often done by the link building companies.
The Dos for Link Building
Build your links to your website naturally so that it actually looks like to the search engine that a human has built up the links to your website.
Ikon Digital – Digital Marketing
